PR Oasis Golf Community
Amp Electric Vehicles
PUR Water Filters
Pepto-Bismol
The Oasis, an Arnold Palmer Golf Course Community in Cincinnati, was launched with a highly successful PR Event. A launch party was held at the site, kicking off the opening of the Palmer-designed world-class golf course, as well as the beautiful community itself. Press from the Tri-State area of OH/KY/IN were invited to the Press Conference which was incorporated into the event. Arnold Palmer was the keynote speaker, and individual press interviews were set up with him. Also invited guests in attendance included local goverment officials, as well as leaders from the Cincinnati business community. Results: Coverage reached millions of media impressions, from all the major TV stations, ClearChannel radio stations and the printed newspaper press. Additionally, the Oasis community experienced a tremendous launch of the real estate/housing market, surpassing sales goals by over 30%.
AMP is a locally-based Cincinnati company which "electrifies" vehicles to be powered by a 100% electric propulsion system. This start-up company uses Public Relations articles to tell the world the message of the exciting work which AMP is doing out of Ohio. Results: To date, AMP has garned an astonishing 1 billion impressions, including press articles in the New York Times, the Wall Street Journal, USA Today, and on TV on CNN, ABC, CBS and many others. The company is also very closely followed among the automotive press, with regular coverage in NY Times Wheels,AutoBlog Green, Motor Trend, Automotive News, and many quality publications followed by industry decisionmakers.Recent Coverage:CBS BNet - Nov. 30, 2010USA Today - Nov. 29, 2010CNBC - Nov. 29, 2010New York Times - Nov. 16, 2010Cincinnati Enquirer - Nov. 29, 2010Electric Vehicles Forum Video
Chad Johnson was chosen because of his zaniness, and his reputation of talking things up in the media. Chad's contract included that he would do the Pepto 5 in 1 dance as a celebration dance in the end zone after scoring a touchdown (note: a celebration dance is the only action allowed by the NFL without a penalty or fine). PR Action: "The Pink Pepto Prank" - To kick things off with Chad and create immediate buzz in the media, it was decided that Chad would send bottles of Cherry Pepto Liquid to the defensive backs of the Cleveland Browns. A note accompanied the Pepto product saying, Just wanted to add a little color and relief to your week, signed Chad. Immediate Results: NFL Films was present at the Cleveland practice facilities, covering the Ohio rivalry. When the packages of Pepto arrived, NFL captured it live on film, and broadcast the footage weeks later on a CBS special, called 6 Days to Sunday. Within hours of the Pepto arriving at the Cleveland Practice facilities, AP and ESPN reporters had already picked up the story and the buzz had begun. Over the next several weeks the news of the Pink Prank had spread like wildfire all across the U.S. and garnered hundreds of millions of impressions. In the Bengals vs. Ravens game on December 5th in Baltimore Chad performed the Pepto 5 in 1 Dance in the endzone after scoring.
PUR water filters were launching a new filter, and wanted Editors of Better Homes & Gardens and other high profile publications to know about the product.PR Action: A 3-dimensional Press Kit mailer was designed, which included an actual new PUR filter, along with the Press Release announcing the product and accompanying photos and graphics. This mailer was sent to leading magazine editors, encouraging them to try the new PUR filter. Results: The new PUR filter was featured in BH&G as well as many other leading magazines, accomplishing millions of impressions.The actual consumer product launch was timed to coincide with this press launch, producing one of the most successful new product extension launches from Procter & Gamble for the year. The company received product requests from the magazine publicity.
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